La Pavoni

The company La Pavoni was founded in Milan in 1905, after its founder Desiderio Pavoni acquired the patent for the first espresso machine that used the principle of steam production (The patent was originally filed by Luigi Bezzera.). The company immediately began producing and selling what was probably the world's first machine capable of brewing coffee instantly: the Ideal. It seems that the term "espresso", – today a synonym for Italian coffee, – was coined thanks to this technological revolution, because it allowed the production of 150 cups of coffee per hour. Thanks to its functionality, elegance and economy,  the Ideal entered all the great bars of the world, and thanks to the attention paid to  the aesthetics, the coffee machine became a work of art to behold.

The importance of the brand and its consolidation led to the collaboration with Giò Ponti, one of the most successful and recognized architects and designers of the second post-war period in Italy. In collaboration with him, La Pavoni launched La Cornuta in 1948, a monument of industrial design, which was followed by the Diamond and Brasilia models. During the years of Italian economic growth, La Pavoni developed the first machines for home use.